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Shōjō

Izakaya

Shōjō is a Japanese izakaya located in an underground space of a historic building in Edmonton’s Brewery District.

The shōjō are mythical beings from Japanese folklore who live by the coastline, are always a bit tipsy, and tempt others with their potions of saké. With this mascot as the inspiration, we wanted to create the feeling of a seaside cavern, dimly lit with rock-like textures and patterns.

The material palette consists of natural earthtones – rock greys, soapstone, dark oak, and a deep burgundy. The graphic assets are built around the face of a shōjō mascot and a woodcut aesthetic that influences the logo and typography.

Services

  • Branding & Logo Design
  • Interior Design
  • Signage Design
  • Menu Design

Team

  • Hannah Braun, Designer / Art Director
  • Joshua Kupsch, Designer / Creative Director

Credits

  • Retrofit Design, Contractor
  • Eldrick Interiors, Upholstery
  • Bellows Design, Tables
  • Surface Design, Clay Plaster Mural
  • Knock Out, CNC Ceiling Panels & WC doors
  • hi signs, Exterior Signage
  • ChopValue, Chopstick Countertop
  • Magic Hour Creative, Photography
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