Borderland Food Co.
Borderland Food Co. is a Calgary company making bone broth products with ingredients sourced from southern Alberta Farms. They wanted an identity that was warm and welcoming, and represented a Canadian prairie aesthetic.
We designed a custom wordmark with wood-cut inspiration and a frontier/explorer aesthetic. To complete their vision, we illustrated a typical foothills landscape in a style akin to travel posters from the early days of train travel.